How effective are you as an online marketer? Are you making the best use of your time? If not, you could be making much slower progress with your online marketing project than you anticipated. Or even worse, you might not even be making any progress at all. Sound familiar? Big Picture Web is here to help. Today's post is the first of three part series that takes a look at becoming more effective at online marketing through the lessons of one of the best selling business books of all time.
Stephen Covey's The Seven Habits of Highly Effective People (note: affiliate link) was first written over twenty years ago and has gone on to sell over 15 million copies in 38 different languages. Covey opens by asserting that success in just about any venture is gained not overnight, but by developing a series of habits, which are inherently recurring, persistent and constant. The 7 Habits are:
- Be Proactive
- Begin with the End in Mind
- Put First Things First
- Think Win/Win
- Seek First to Understand, then to be Understood
- Sharpen the Saw
Some books are trendy. Some books focus on a new idea, approach or technology. The 7 Habits of Highly Effective People is not one of those books. The 7 Habits is a seminal classic and a potential road map for your entire professional career.
My goal over the next three weeks is to provide an overview of each habit and illustrate how online marketers could put them into action. Next week we'll take a closer look at the first three habits, which lead you from dependence to independence on Covey's spectrum of effectiveness. The week after we'll move on to interdependence and self-improvement.
In the meantime, what is your experience with the 7 Habits of Highly Effective People? Have you read it or attended one of the training sessions? Is there another business or online marketing book that you consider to be a road map resource in your career?