Do Facebook and Twitter Endorse Black Hat SEO?

Black Hat SEO has become a hot topic in the last year within mainstream society. Stories about Overstock.com, J.C. Penney and others have further muddied the public's perception of search engine optimization as a respectable profession and legitimate way for companies to earn new business. And as social media continues to influence search results more and more, there are now two big players in social media who may be openly encouraging black hat SEO tactics. Specifically, it now appears that Facebook and Twitter may be endorsing black hat social SEO.

Click to read more ...

5 Reasons Social Media Belongs in Your SEO Strategy

When you think of search engine optimization (SEO) tactics, keyword research, meta tags and inbound links come to mind much sooner than engagement via social media sites such as Facebook and Twitter. But many recent search engine industry reports paint a picture of the near future in which links, likes and tweets become equally important to your overall SEO efforts.

Why is social media becoming so imporant to SEO? Here are five reasons why social media belongs in your SEO strategy.

Click to read more ...

The Growing Overlap of Search and Social Media

There's always been a relationship between social media and search engine optimization (SEO). For as long as there have been people gathering to create and share content, there have been search engines organizing and helping us find it all. And new evidence points to a growing overlap between search and social media, signalling the importance of a strategic relationship between the two online marketing channels. Are your search and social media efforts as coordinated as they could be?

Click to read more ...

Exploring Social Media ROI with PostRank Analytics

As a blogger, have you ever wondered about the value of a single blog post? Sure, Google Analytics allows you to track event such as engagement, comments and contacts, but then there's social media. How much value is added by a Tweet on Twitter, a Like on Facebook or a reader's comment? Today we examine a web-based tool called PostRank Analytics that attempts to answer these questions and explore the social media ROI of your blog.

Click to read more ...

10 Ways to Find Your Social Traffic Sources

If you've got a blog or website, you're probably trying to connect with new visitors using multiple social media channels. And when your content does go hot on Youtube, Facebook and Twitter, you want to find the people that helped and shake their hand. Today we'll examine 5 easy tools used to find the people that are helping to make you popular in social media.

Click to read more ...