28 Marketing and Business Books to Read in 2012

At the beginning of 2011, my friend and digital PR expert Arik Hanson posed a challenge on his blog: read a book every other week all year long. I took Arik up on his challenge, and discovered nearly thirty amazing marketing and business books this year in the process.

And now that I've gotten into the habit of regular reading, 2012 will be no different. Will you join me next year? Here's a few tips and 28 marketing and business books to encourage you to join me in the 2012 26 Book Challenge.

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The Reason Your Ideas Aren't Going Anywhere

If people aren't acting on your good ideas, it's probably because you are cursed. At least that's what the authors of Made to Stick think. Authors and brothers Chip and Dan Heath assert that your good ideas aren't gaining enough traction because of something called the Curse of Knowledge. If you've ever had a great idea and wondered why everyone didn't accept it immediately, you'll certainly want to check out this 2007 examination into what makes ideas stick.

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Audible: The Cure for a Boring Long Commute

Recently I did something about the boredom that comes with long daily commute. I signed up for Audible.com and started listening to books during my daily downtime. Now I've rid my long commute of boredom by learning about new Internet marketing strategies and tactics as I sit in traffic. Audible has been amazing so far.

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The Facebook Effect: 2011 26 Book Challenge #3

Nearly two months ago I announced my plans to read 26 books throughout 2011, along with fellow bloggers Arik Hanson and Patrick Garmoe. I recently wrapped up book number three, The Facebook Effect, by David Kirkpatrick, thanks to the daily commute on I-494 and Audible at 2x speed. Read on to see while you'll probably enjoy The Facebook Effect, as well as a few quotes that I felt best summed up the book.

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2011 26 Book Challenge #2: The New Rules of Marketing and PR by David Meerman Scott

Last week I finished up book #2 in 2011's 26 Book Challenge. The New Rules of Marketing and PR by David Meerman Scott is an excellent crash course for those looking to use content marketing and the Internet to connect with your customers and promote your brand. With all that has changed since marketing has gone digital, it's nearly impossible to stay current on all the latest tactics. Explore The New Rules of Marketing and PR with me to set a new baseline for your overall knowledge in the online marketing landscape.

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