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The Anatomy of a Personal Branding Statement [Infographic]

Your personal branding statement communicates what you do and why you do it in the most vivid terms possible for those that want to learn more about you as a professional. It's a critical part of building your personal brand, and today we've created a special infographic to help you create your own personal branding statement.

The Anatomy of the PERFECT Personal Branding Statement.

The Anatomy of the PERFECT Personal Branding Statement.

 The Anatomy of the PERFECT Personal Branding Statement infographic is broken down into four main parts:

  1. Your name, title and company
  2. Your personal branding elevator pitch
  3. Why do you do what you do? 
  4. Who do you want to meet and why?

Your Name, Title and Company

You can't assume people know who you are, what you do or where you work. Tell them right away.

Your Personal Branding Elevator Pitch

Your personal branding elevator pitch describes what you do while incorporating your most valuable skills. Make sure you go back and learn how to create your elevator pitch if you haven't already done so. 

Why Do You Do What You Do?

This section is reserved for a passionate reason or reasons why you do what you do for a living. Be emotional. Be broad. If you can't think of something big that inspires you to go to work each day, you might be in the wrong job. 

Who Do You Want to Meet and Why? 

What type of folks do you want to meet to help you further you along your professional path? And towards what purpose do you want to build as you collaborate with the people around you?

Create Your Own Personal Branding Statement

This easy four-step format is a simple, yet effective way to paint a compelling picture of who you are as a professional.

Take a few minutes to create your own personal branding statement using this handy new infographic and blog post as a guide. Be sure to share what you come up with by way of a comment below.

Squarespace 6 Fact Sheet [Infographic]

Big Picture Web has been built on Squarespace for over three years, and we've put together this handy Squarespace 6 Fact Sheet to help you learn the facts about the web publishing platform. Thousands of websites are built on Squarespace. Check out these facts to learn why:

Squarespace 6 infographic

Squarespace Competitors

As of March, 2013, Squarespace is rumored to have over 100,000 paying customers. Squarespace doesn't have a free version of the product, so it makes sense that they have a smaller, yet growing fan base than some of the other platforms out there. Wordpress is rumored to have over 62 million installs while Tumblr reports 96 million blogs, but these aren't quite direct Squarespace competitors. Squarespace dominates similar content management systems (CMS).

Squarespace Fun Facts

Some of the most compelling reasons to make your website a Squarespace website include:

  • Squarespace recently released their new e-commerce platform. Squarespace Commerce comes with everything you'd expect to sell physical or digital goods online. 
  • Need reliable hosting? Squarespace provides rock-solid hosting, content management tools, and even domain registration for annual accounts. Even Hurricane Sandy couldn't bring a Squarespace website down.
  • Squarespace comes with a bunch of built-in design features that make your website look great. Whether you want to design your site using only the drag-and-drop controls, or if you are a CSS pro, Squarespace has your design needs covered.
  • Analytics are an important part of any website's performance. Squarespace boasts its own robust onboard analytics, and it even integrates with other web analytics platforms such as Google Analytics.
  • Squarepace integrates with all of the important social media websites such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and more. Post status updates automatically, publish galleries to your Facebook page, and even integrate Google+ authorship.
  • Search engine optimization is a lot easier with Squarespace's baked-in SEO support. URL canonicalization, title tag customization, and even on-board Google+ authorship support demonstrate the in-depth level of care Squarespace builds into every page of your website.

Have you given Squarespace a try? Start by checking out their broad selection of website templates (which happen to be fully responsive, and mobile-friendly). Chances are you'll end up wanting to start your two-week trial before too long. After that, soon you'll likely be a customer. In that case, come on back for more Squarespace 6 facts and tips.