Ten Ways to Show Inbound Marketing ROI with Multi-Channel Funnels

Often, people find you through blogs, social media and other forms of inbound marketing, but don't buy from you that day. When they do come back and do business with you, your inbound marketing channel may not get the credit it deserves for its role in the sale. As a result, inbound marketing ROI often tends to be understated. 

That is, until Google rolled out Multi-Channel Funnels last week. Rejoice all those who love great content, then take a look at these ten ways to show inbound marketing ROI with Multi-Channel Funnels from Google Analytics.

Click to read more ...

Google Analytics for Bloggers

Last Friday I had the opportunity to speak on Google Analytics for bloggers, a topic near and dear to my heart. Thanks to organizers Missy Berggren and Arik Hanson, I presented along with Becky Flansburg at the first Minnesota Blogger Conference Mini Event, held at CoCo in downtown St. Paul. As promised, today I've posted a brief recap along with the slides from my presentation: The Bloggers Google Analytics Clinic.

Click to read more ...

Answering Bloggers' Web Analytics Questions

I run into people all the time that don't use web analytics tools like Google Analytics to measure their blogging efforts. To me, the idea seems absurd. If there was a way to let your audience tell you how to create a more engaging, richer experience for them, why wouldn't you? If there was a way to put you on a straighter path towards your version of success, why wouldn't you explore it? Today we help get you on your way with web analytics by answering bloggers' web analytics questions.

Click to read more ...

Exploring Social Media ROI with PostRank Analytics

As a blogger, have you ever wondered about the value of a single blog post? Sure, Google Analytics allows you to track event such as engagement, comments and contacts, but then there's social media. How much value is added by a Tweet on Twitter, a Like on Facebook or a reader's comment? Today we examine a web-based tool called PostRank Analytics that attempts to answer these questions and explore the social media ROI of your blog.

Click to read more ...

Using Google Analytics to Measure Your Contact Form

A blog can be an excellent source of new business. But if you don't have a measurement tool in place, it can be difficult, if not impossible to know which topics are bringing in leads or sales. Did you know you can easily set up a Google Analytics goal funnel to measure your contact form? Today you'll find out which blog posts are creating new business as we look at creating a goal funnel to measure your contact form.

Click to read more ...