google consumer surveys

[Study] 25-44-Year-Olds Most Likely to Invest in Personal Brands

35-44-year-olds and 25-34-year-olds were more likely to be familiar with personal branding, according to a recent Google Consumer Survey administered by Big Picture Web.  

The younger and older segments of the population were less likely to be familiar with the practice of treating one's career and professional life as it if were a brand.  

How Familiar Are You With Personal Branding?


Personal branding awareness by age.

18-24-year-olds were the most likely to be unfamiliar with personal branding, at just above 70 percent. 35-44-year-olds were the most likely to be at least somewhat familiar, while 24-34-year-olds were the most likely to be very familiar (6 percent). 

Based on the data, it appears is though personal branding is something that people start to become interested in as they develop a little career experience. It grows to peak importance once someone enters their peak earning years, but then starts to taper off.

Personally, I find it a bit surprising there's not more wise 45-54-year-olds that are into personal branding. I would have thought their cohort looked more like the 34-45-year-olds than the 55-64-year-olds. 

The survey captures the responses of 1,001 U.S. Internet users between August 11-15, 2013. Google Consumer Surveys are available to anyone for a nominal fee per each response.