How to Add Google Webmaster Tools to Squarespace

Your strategy for adding new content to your blog or website should constantly be evolving. The web is measurable, so why continue to blindly do things the same way? Why not see how people react to the content you create using web measurement tools and then leverage those insights to drive future content creation projects? Google Webmaster Tools is one such measurement tool. Let's take a look at the benefits of Webmaster Tools and how to install them on Squarespace.

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How to Use Google Docs to Automate Nearly Anything

You've probably heard of Google Docs. Chances are, you even use them. But how well do you really know Google's cloud-based suite of Office-like software? I recently discovered a powerful feature of Google Docs that will allow me to automate many of my monthly tasks and, as a result, save me scores of hours each year. Read on to learn how you can use Google Docs to automate nearly anything on the web.

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10 New Things from Google (that aren't Google Plus)

Summer always seems busy. And if you work at Google, this summer has been especially busy. Obviously, Google+ (aka Google Plus) has been the Google news item of the summer. The new social media network has charmed many who have tried it. Maybe it's the cool features like Sparks, Circles and Hangouts. Or maybe people are just looking for a Facebook alternative. Either way, the Google Plus splash has stolen the thunder from other new features from Google.

So what has Google done lately other than Google+? Here are ten things Google has released this summer that aren't Google Plus.

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Why Creating Great Content Isn't Enough

Just create great content. It's a phrase that's used by search engine optimization (SEO) amateurs and pros alike to describe what it takes to get Google to bless your humble blog or website with more search engine traffic. So what's my problem with the advice?  It's been bugging me lately because rarely is just creating great content the end of the optimization process. It's a great start, but you may be the only one admiring your great content if that's all you do.

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