Web Analytics

Installing Google Analytics on Squarespace 6

Google Analytics and SquarespactEveryone knows the onboard website analytics on Squarespace is a handy way to access website traffic information, but a more advanced tool such as Google Analytics is required if you truly want to track how your site is performing. Installing Google Analytics has always been a relatively simple process, but Squarespace 6 now makes it even easier. Check out this simple copy-and-paste process to install Google Analytics on Squarespace 6.

Simple Google Analytics Installation on Squarespace 6

Squarespace has made it dead-simple to install GA. All you have to do simply paste your Google Analytics Account Number in the General Settings section of the Squarespace 6 administrative menu. That's all there is to it really.

installing Google Analytics on Squarespace

Locating Your Google Analytics Account Number

Not sure how to find your Google Analytics Account Number for use with your Squarespace 6 account? Log in to Google Analytics and access your Admin screen.

GA Admin screen

Next, click on your Tracking Code tab. Your Google Analytics Account Number is the same thing as your Property ID and your Tracking ID. Copy it from here and paste it into your Squarespace admin controls to complete the Google Analytics install process on Squarespace 6.

Google Analytics tracking code

If you know how to use Google Analytics, you unlock a world of more robust website tracking. Understanding when people use your contact form, sign up for your newsletter, and click on your links means knowing where you can focus your online marketing efforts, thereby making you much more effective.

What do you use to track the performance of your website? Are you using Google Analytics currently on Squarespace 5? What do you think of the new process?

Squarespace Guide: 5 Steps to Marketing Your Website

A Squarespace Guide on Marketing a WebsiteYou picked Squarespace as a web publishing platform because you wanted a website that was easy to design, build, and edit. But just having a website doesn't guarantee that people will actually visit it. A few marketing tactics here and there can go a long way to bring in new business through the Internet. Here's a brief 5-step Squarespace guide on marketing your website.

Step 1: Invest in Your Website Design

Your website is now often the first thing about you people encounter, and first impressions count as much as ever. Potential customers judge the quality of your services based on the quality of your website. It sounds odd, but even for completely unrelated services such as landscaping, a more aesthetically pleasing website will usually yield more customers. Take the time to invest in the design of your Squarespace website, or get to know a great Squarespace designer.

Step 2: Take the Time to Start a Blog

According to HubSpot's 2012 State of Inbound Marketing Report, 81% of businesses now indicate their blog as "useful to critical for their business." If you're not blogging at least once a week, you're missing out on a potentially big source of new business. Download our free Squarespace blogging ebook if you're looking for a good strategic Squarespace guide on blogging.

Step 3: Connect Social Media to Your Brand

People are more likely to share and interact with your business through social media if you're actively blogging and updating your social media statuses. Make it easy for people to share your website content by installing sharing widgets on your Squarespace blogs. Simply copy and paste a little custom code in most cases to install sharing widgets for Facebook, Twitter, Google+, Feedburner, LinkedIn, StumbleUpon, and even Pinterest

Step 4: Earn Extra Traffic from Google with SEO

Squarespace is always very happy to share how SEO-friendly the website platform is, and how you shouldn't need to invest extra SEO efforts as a result of their fantastic infrastructure. Website platform aside, it also takes a solid content strategy, a link/social outreach plan, and plenty of other Squarespace SEO tactics to maximize your potential for search traffic to your website. Invest a little efforts in your SEO strategy for additional traffic from search engines.

Step 5: Measure Your Marketing Efforts for Free

The Internet is the most measurable marketing medium yet thanks to tools such as Squarespace's onboard analytics platform. But to unlock even greater insights, install Google Analytics on Squarespace. The free web analytics platform allows you to track form fills, blog comments, and just about anything else. Don't fly blind when you can produce detailed reports to tell you which of your efforts are most successful. 

Done right, you'll take a few major leaps forward in your online marketing success if you implement the five steps in this little marketing Squarespace guide. What questions do you have about marketing your website on Squarespace? What do you think a good strategy should contain?

Tracking Clicks on Your Squarespace Website with Google Analytics Events

Tracking Clicks in Squarespace with Google Analytics Custom EventsSquarespace's anayltics reporting are nice for high-level stats, but often you'll need Google Analytics to answer deeper questions about what people do on your website. For example, have you ever wondered how many people have clicked on a link on your web page or within your blog posts? Using Google Analytics event tracking, you can track clicks on your Squarespace website.

Using Google Analytics Event Tracking to Track Squarespace Clicks

Google Analytics event tracking is a way to record when things happen on a web page that GA wouldn't otherwise capture. These custom events can be set up to track all sorts of interactions, such as when people click on a link, operate the controls of a Flash video player, or hover over an image.

For example, I use GA's events to track when people click on the links featured in the Squarespace Designer Directory. Here's the listing for my pal, Alan Houser of Creative Component, LLC.

Tracking clicks on a website

With event tracking, I can track the traffic (and potential new business) I'm sending to Alan through the links to his website and sample websites featured in his listing.

Setting Up Google Analytics Events in Squarespace

Configuring Google Analytics events requires dabbling with a little code. To start, edit an page on your Squarespace website that contains a link you want to track, and switch over to Raw HTML mode. 

Squarespace Raw HTML mode

Find the link you want to track within the HTML of the page. It should look something like this:

An untracked HTML link in Squarespace

To add Google Analyltics event tracking, I integrate the following line of code with my existing link:

JavaScript/HTML for Google Anaytics Custom Event

After integrating the GA code with the link, it looks like this:

A Google Analytics tracked HTML link in SquarespaceIt may not look like much, but this little snippet of code can be modified to track just about anything on your site that Google doesn't track out-of-the-box. The parts of the graphic below in gray never change, but you can modify the Category, Action, and Label each time you track a new link.

Anatomy of a Google Analytics Event

In the case of the Squarespace Designer Directory, my Category is "Outgoing Links," my Action is a "Click," and my Label is the URL of each link I track. See Google's official Event Tracking Guide for complete details. 

Accessing Event Reporting in Google Analytics

Once you've set up your events, you can access them in Google Analytics through several standard reports. The Events Overview report is available through the navigation by selecting Content -> Events -> Overview

Google Analytics Events Overview Report

Drilling down into the Top Events reports to individual Event Labels allows you to see the most popular events. In my case, it's the most popular links within the Squarespace Designer Directory. Turns out, Alan was the most popular designer in the last month, receiving 43 clicks to his site from the directory.

Google Analytics Events Reports with Labels

If there's a reason to track clicks on your Squarespace website, chances are Google Analytics events tracking can help you do it.

What types of things are you looking to track on your website? Try setting up custom events on your site using the tips above. Leave your questions and/or success stories in the comments. I'd love to hear them!

Is Squarespace V6 the Future of Landing Page Testing?

Squarespace conversion ratesThe next chapter in Internet marketing will be about coversion rate optimization (CRO) and landing page testing, the process of getting more people to take action on your website by testing out different versions of the same page. And although it's still in beta, Squarespace version six (v6) might soon emerge as the most powerful tool available to landing page optimization (LPO) professionals. Let's take a look at why Squarespace v6 might help boost your conversion rate.

What's so Big About Squarespace Version Six?

Squarespace recently launched beta testing on the long-awaited next version of acclaimed hosted website and blog building solution, which comes after a huge round of funding worth nearly $40M back in 2010. Squarespace has always been known for their intuitive web building tools, and now they've gone a step further. 

Squarespace v6 will feature, among other things, a new grid design interface, allowing web designers (and marketers!) to quickly build pages with custom layouts without using custom CSS stylesheets. Watch this video to see how building any page layout for a landing page in Squarespace will soon be a matter of drag-and-drop (about 28 seconds in).

Squarespace 6 from Squarespace on Vimeo.

Building Landing Pages Quickly in Squarespace V6

The key to landing page testing is the ability to quickly build two or more versions of the same page and see which one leads to the best outcomes on your site. You can use software such as Google Website Optimizer to test pages against each other and determine which one produces more sales, leads, whatever it is that's important to you with scientific evidence and facts to know for sure. For example, which of these pages do you think would lead to the most amount of new Squarespace sign-ups?

Squarespace landning pages(This is a common layout for landing pages.)Squarespace landing page optimized(Squarespace v6 will provide easy options to make major layout changes.)Squarespace conversion rate opimtization(Squarespace v6 can help test whether videos or images are more effective on your site.)

Conversion Rate Optimization Made Easy With Squarespace V6

The tough thing about landing page optimization has traditionally been that very few tools allow you to 1) build the pages, 2) split up the traffic a page receives and divvy it up to the various landing pages and 3) keep track of all the math in order to tell you which page won. Tools like LiveBall and Unbounce support these tasks, but they can require an additional investment that many don't have.

Squarepace v6 and free landing pages like Google Website Optimizer (GWO) could be used together to build and launch tests quickly and with minimal effort. All Squarespace has to do at this point is to pair their new grid-based page design tools with the ability to embed some simple page-level GWO JavaScript into the HTML page head.

If the Squarespace team is wise, they'll see the power of this untapped market and act accordingly. A simple tweak to what can be embedded on each landing page (i.e., the GWO JavaScript) and Squarespace v6 becomes a powerful option and one of the cheapest tools for conversion rate optimization and landing page testing on the web.

Have you looked at Squarespace in the past for landing page testing? What was your experience?