Personal branding takes a lot of work. The Huffington Post estimates that it takes anywhere from 18 months to two years to see any benefits from your brand. However, if you’re willing to spend the time and put in the effort, personal branding can yield a multitude of benefits in the long run.
As a recent National Trial Lawyers branding article pointed out, people seek out brands. They love brands they trust and know and they tend to avoid generics. People love brands so much, they’ll willingly pay more for a recognized and accredited brand name. The same goes for your personal brand. If you consciously cultivate your image and reputation, you too can reap the benefits of a great personal brand.
Here’s a few of the many benefits you’ll reap from your personal brand:
1. Personalizing Business
A personal brand allows you the opportunity to infuse some personality into your image. Your brand is all about perception, so take your image into your own hands. Control what people see online by posting all the great things about you, like your strengths, accomplishments, and accolades. Customize your brand to tell your narrative. Let it speak for your style, beliefs, and ethics. By branding yourself, you provide a tangible reputation that will attract others.
2. Demonstrates Your Specialty
A good personal brand can be summed up in a few words or a sentence. If the focus of your brand is all over the place, it becomes too unrecognizable. When it comes to personal branding, it has to be focused, says Personal Branding UK. A benefit of a great personal brand is that it allows you to demonstrate your specialty to others. You’ll become known for your expertise and interests, and these associations can make connections with others for you.
3. Increased Interest
Another benefit of a personal brand is that when done right, it will do the work for you. A good brand can expand your audiences. It can attract new clients and more opportunities, according to Blog Her. And with a plethora of outlets on social media, it’s easier than ever to now expand your visibility. Share your reputation and your talents with the world. As the Huffington Post says, “Consider your brand as your digital reputation, resume, platform and an extension of your business card.” Let your brand do the talking for you.
Another benefit of personal branding is that it allows you to both build and promote your credibility. Think about some brands that are known and trusted. You feed your baby Gerber, you buy in bulk at Costco, and you go to Disney World for a magical vacation. These brands have cultivated well-known and respected reputations. You can do this with your personal brand too.
Your brand can develop a powerful reputation through a great track record of work. Collect testimonials of clients and coworkers to gain the trust of future customers. For the best impact, promote these referrals and testimonials in a highly visible place – like your personal website.
Are you not seeing the benefits of personal branding yet? Give it the best possible digital presentation with Squarespace. Squarespace is a fantastic platform for creating your own site and will be the perfect addition to your brand. You are what you look like online, so lead people to the right place – right to your customized, award-winning Squarespace website complete with samples of your work, your credentials, background, and testimonials to your brand. It will be the perfect first impression.