Remember the old saying, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Now apply this philosophical thought experiment to your website. Sure, you may have a gorgeous Squarespace site, but if no one is visiting your it, does it really accomplish your online goals? Today I've queued up five handy Squarespace resources to help you drive more traffic to your website or blog.
1. Get Your Bearings with Help & Support
Most of the tips that will follow require a general knowledge of the Squarespace platform. If you're a new Squarespacer, you'll want to become well-acquainted with the official Help & Support site. It's particularly handy for finding your way around Squarespace, and resolving minor issues and questions.
2. Install Measurement Tools on Squarespace
Squarespace's onboard analytics and website reporting package is elegant and informative, but it falls far short of what you'll need to fully understand how people get to your website, what they do once they get there, and if they're interested in what you have to offer. Install Google Analytics on Squarespace in minutes with this helpful article.
3. Track the Most Important Events on Your Website
You're almost ready to set aside Google Analytics. But before we do, it's wise to go a step further and set up a few Google Analytics goals in Squarespace. Why track anything if you can't tell when the most important events occur. This step will allow you to track when people fill out your contact form, click on a link, or even comment on your blog posts.
4. Publish About Your Craft to Build Trust
Consistent blogging over time was cited by Hubspot's 2012 State of Inbound Marketing Report as the tactic companies find the most critical to their marketing efforts. The future of online business really is about developing relationships with people, and one of the easiest ways to do this is to give folks a venue and material for conversations through a blog on your Squarespace site. Here's a free Squarespace blogging guide to get you started or improve what you're already doing.
5. Cover Your Basic Marketing Bases
A few marketing basics include making it easier for people to find you, and encouraging them to tell others about your product and service. These principles apply on the web as well, and Squarespace users can use this handy Squarespace marketing checklist to tackle topics such as social media, RSS feeds, SEO, and more.
What tips do you have about driving traffic to your Squarespace website? Is there something you've discovered or use frequently that many people don't know about or fully understand? Share your thoughts in the comments below, or strike up a coversation with me on Google+ (you know you've been looking for a reason to use it!).