The next chapter in Internet marketing will be about coversion rate optimization (CRO) and landing page testing, the process of getting more people to take action on your website by testing out different versions of the same page. And although it's still in beta, Squarespace version six (v6) might soon emerge as the most powerful tool available to landing page optimization (LPO) professionals. Let's take a look at why Squarespace v6 might help boost your conversion rate.
What's so Big About Squarespace Version Six?
Squarespace recently launched beta testing on the long-awaited next version of acclaimed hosted website and blog building solution, which comes after a huge round of funding worth nearly $40M back in 2010. Squarespace has always been known for their intuitive web building tools, and now they've gone a step further.
Squarespace v6 will feature, among other things, a new grid design interface, allowing web designers (and marketers!) to quickly build pages with custom layouts without using custom CSS stylesheets. Watch this video to see how building any page layout for a landing page in Squarespace will soon be a matter of drag-and-drop (about 28 seconds in).
Building Landing Pages Quickly in Squarespace V6
The key to landing page testing is the ability to quickly build two or more versions of the same page and see which one leads to the best outcomes on your site. You can use software such as Google Website Optimizer to test pages against each other and determine which one produces more sales, leads, whatever it is that's important to you with scientific evidence and facts to know for sure. For example, which of these pages do you think would lead to the most amount of new Squarespace sign-ups?
Conversion Rate Optimization Made Easy With Squarespace V6
The tough thing about landing page optimization has traditionally been that very few tools allow you to 1) build the pages, 2) split up the traffic a page receives and divvy it up to the various landing pages and 3) keep track of all the math in order to tell you which page won. Tools like LiveBall and Unbounce support these tasks, but they can require an additional investment that many don't have.
Have you looked at Squarespace in the past for landing page testing? What was your experience?