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Big Picture Web is the blog/website of Josh Braaten, an Internet Marketer from St. Paul, MN.

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    « Web Analytics 2.0 Book Review | Main | My Humble Plea to Attend MN Blogger Conference »
    Saturday
    Sep042010

    Letting Go of the Words Book Review

    Author: Janice (Ginny) Redish

    Letting Go of the Words - An Overview

    Letting Go of the WordsOrder Letting Go of the Words on Amazon.com Letting Go of the Words, by Ginny Redish, is an excellent manual for the web copywriter. Learn now to organize and present your website content in a way that is intuitive and easy for your visitors to understand. Ginny maps out the web content writing process from the ground up:

    • Learning the importance of great web content
    • Understanding the needs of your audience in order to create great content
    • Specific strategy and tactics for creating home pages, "info" and "pathway" pages
    • Honing your messages and being succinct
    • Implementing page elements link headers, lists, links, tables and images

    Why You'll Probably Like Letting Go of of the Words

    Redish describes in detail every element of writing for the web on a tactical level. But she also sprinkles in insights about how peoples interact with the web. The combined effect is an intermediate education in how people use the web and consume content online. Letting Go of the Words is probably one of the best examples of web content writing out there. It reads quickly and then serves as a reference manual once you've been through it once.

    Is Letting Go of the Words Really for You?

    If you're new to writing web content, I could see how reading Don't Make Me Think might be a better first book. But if you want to be a good judge of user-friendly websites, you'll probably want to make time for Letting Go of the Words. Even if you're not creating web content and only an "on-looker" like a project manager or marketer, reading books like this one will no doubt make you more effective in your position.

    What People Are Saying on Twitter:

    What Did You Think?

    Have you read Letting Go of the Words? What did you think? Big Picture Web fans would love to hear from you. Did Ginny Redish's book help you become a better creator of web content? Leave a comment below and share your thoughts.

    (Note: the links to books in this book review are affiliate links. Thank you for subsidizing my book habit!)

    Reader Comments (2)

    I read Ginny's book Letting Go of the Words last month, and I think I gave it 4/5 stars on goodreads.com. It was a great read. Josh, I don't know if you have an goodreads account, but if you do, look me up (Matthew Edward, username springboardseo), we have similar tastes in books I think.

    Ive been reworking my content strategy and design for my main business site for some months now, and books like Ginny's as well as Web usability books such as Don't Make Me Think have been a huge help.

    I'm expecting a new book, Clout, in the mail sometime next week; I think it's going to be another good one.

    I also strongly agree that you don't have to be a content writer to benefit from a great book like this. The ability to recognize high-impact Web content is invaluable to anyone involved in everything from Web marketing to front-end development.

    January 19, 2011 | Unregistered CommenterMatthew Edward

    Thanks for reaching out! I also was a huge fan of Letting Go of the Words and Don't Make Me Think. I think any SEO who has read either is better prepared to create content.

    I think I may have signed up for Goodreads at one point but never got into it. I do most of my book sharing through my blog and Twitter.

    Let me know how Clout is. I'm always looking to read another good book!

    January 19, 2011 | Registered CommenterJosh Braaten

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