Author: Janice (Ginny) Redish
Letting Go of the Words - An Overview
Letting Go of the Words, by Ginny Redish, is an excellent manual for the web copywriter. Learn now to organize and present your website content in a way that is intuitive and easy for your visitors to understand. Ginny maps out the web content writing process from the ground up:
- Learning the importance of great web content
- Understanding the needs of your audience in order to create great content
- Specific strategy and tactics for creating home pages, "info" and "pathway" pages
- Honing your messages and being succinct
- Implementing page elements link headers, lists, links, tables and images
Why You'll Probably Like Letting Go of of the Words
Redish describes in detail every element of writing for the web on a tactical level. But she also sprinkles in insights about how peoples interact with the web. The combined effect is an intermediate education in how people use the web and consume content online. Letting Go of the Words is probably one of the best examples of web content writing out there. It reads quickly and then serves as a reference manual once you've been through it once.
Is Letting Go of the Words Really for You?
If you're new to writing web content, I could see how reading Don't Make Me Think might be a better first book. But if you want to be a good judge of user-friendly websites, you'll probably want to make time for Letting Go of the Words. Even if you're not creating web content and only an "on-looker" like a project manager or marketer, reading books like this one will no doubt make you more effective in your position.
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What Did You Think?
Have you read Letting Go of the Words? What did you think? Big Picture Web fans would love to hear from you. Did Ginny Redish's book help you become a better creator of web content? Leave a comment below and share your thoughts.
(Note: the links to books in this book review are affiliate links. Thank you for subsidizing my book habit!)