Author: Seth Godin
Linchpin - An Overview
If you're a fan of Seth Godin's work, you're going to love this book. Linchpin: Are You Indispensable? is author Seth Godin's professed "life's work" and is a look at our ability as individuals to invest our hearts and souls into work that we love. Now, I'm not talking about slaving at a company that doesn't care about you doing a job that you don't care about. Linchpin encourages us to put emotional energy into doing the work we love and in the process become indispensable. Linchpin takes you on quite the ride:
- What is a Linchpin?
- What does it mean to become an artist?
- How it all started and why we need Linchpins
- How to become the Linchpin
- Fighting the "Resistance"
- Making connections and giving gifts
Why You'll Probably Like Linchpin
Seth Godin is the real deal. A longtime marketer, Godin has written best-seller after best-seller about marketing in the new age. From Permission Marketing to Purple Cow to Tribes , Godin has been on a 10+ year mission to encourage us to be excellent and to make remarkable products for our customers. Seth describes Linchpin as his "life's work." Godin's fastest-selling book, Linchpin has sold over 50,000 copies since its release in January 2010. I personally thought it was excellent.
Is Linchpin Really for You?
Godin is the eternal optimist and has the power to motivate like none other. If you have a passion in life, Linchipin will compel you to pursue it. If you don't like your job, this book will make you want to leave it even more. It takes courage to commit to being a Linchpin because you are agreeing to becoming an "artist" and putting emotional energy into your work.
What People Are Saying on Twitter:
What Did You Think?
Have you read Linchpin? Let's hear your review. Have you made the choice to become an "artist" or does Godin's over-the-top enthusiasm come across too strong? Big Picture Web fans would love to hear your thoughts. Please feel free to leave your review of Linchpin below in the comments.
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