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    « Linchpin Book Review | Main | The Squarespace Twitter / Facebook Button Tutorial Post »
    Friday
    Aug202010
    Comment1

    The Art of SEO Book Review

    AuthorJosh Braaten | DateFriday, August 20, 2010 at 5:11PM

    Authors: Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola

    The Art of SEO - An Overview

    The Art of SEO Order The Art of SEO on Amazon.com The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) is one of the most comprehensive search engine optimization (SEO) resources out there. At over 550 pages, The Art of SEO is a veritable tome of knowledge. Yes, things in the SEO industry change at a very rapid pace, but The Art of SEO is written at such a level that will surely make it relevant for quite some time. The Art of SEO covers the entire SEO landscape. You’ll learn how to:

    • Understand how search engines work
    • Find your audience and competitors online
    • Perform keyword research
    • Create an SEO plan and site map
    • Develop a site with SEO in mind
    • Learn to create linkable content
    • Use vertical search engines
    • Track SEO metrics and key performance indicators (KPIs)
    • Find places to learn more about SEO
    • Bring SEO into your company/site/life

    Why You'll Probably Like The Art of SEO:

    The Art of SEO is incredibly thorough. Many books on the subject will only go so deep. SEO is complex enough to fill a few hundred pages with just the basics. The Art of SEO, as I mentioned, is over 550 pages of SEO goodness from some of the best in the industry, including Rand Fishkin. Rand is the lead "mozzer" at SEOmoz.org, my favorite source of SEO tools and education.

    Is The Art of SEO Really for You?

    This book is not for the faint of heart. Its greatest asset also has the ability to destroy those new to online marketing. If SEO is not your main role, try something a little more high-level like Marketing in the Age of Google.

    What People are Saying on Twitter:

    What Did You Think?

    Did you read The Art of SEO? What did you think? What was your favorite/worst part? Big Picture Web fans would really appreciate your insights. Please do leave a comment.

    (Note: the links to books in this book review are affiliate links. Thank you for subsidizing my book habit!)

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    Reader Comments (1)

    Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be
    subscribing to your feed and I hope you post again soon.

    October 19, 2010 | Unregistered CommenterALAMIN

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