8 Video Entertainment and the 3 Minute Favor
Big Picture Web has always tried to be about giving. Each week I put out a post on Internet marketing, blogging, web analytics... you name it. My hope is always that someone, you, will arrive and be entertained or educated, at the very least find something remotely engaging. That hope is truer than ever this week and I think I have just the trick: entertaining Youtube vidoes! And if you enjoy them, I'd like to ask for 1-5 minutes of your time -- market research critically valuable to me -- in return. (This is a marketing blog, after all.)
So here's the deal. I happen to know this extremely talented videographer/post production genius named Emily. She goes out and gathers HD footage, edits the best parts, adds some effects and then puts everything together with music, a voice-over, or both. Emily's been making these entertaining or informative videos for friends and family recently to build upon her craft and experience. I happen to think the videos are very good. So good, in fact, that I think there's a solid product here.
I suppose I should also mention that Emily accuses me of being biased because I'm her boyfriend. She says I have to tell her that her work is awesome in that how-do-I-look-in-these-jeans kind of way. And so today I'd like to take the opportunity to use my blog post as a true litmus test for her videos' market potential. That's where the 1-5 minutes of your time comes in.
When you're done checking out this blog post, I'd be so grateful if you would do one (or both!) of the following things:
- Leave a comment in the comments below with your thoughts on Emily's videos as a marketable product. What demographic would be most interested? What would you pay for a video such as the ones below? What potential challenges do you see? Any thought that occurs to you will be really valuable.
- Tweet about this article or link to it from your Facebook status, encouraging others to lend a hand as well. Although Big Picture Web's readership has been growing, I'll still need your help getting a critical mass of eyeballs on it for feedback.
The best products are a result of tons of market research and a strong dedication to the experience of the customer or end-user. Thanks so much if you decide to help strengthen Emily's product offerring. Here are a few examples of her work:
- Here's a video of Emily's family vacation out to West Virginia:
- Here's one she made over the 4th of July up with my family:
- Here's a how-to/showcase video she made with our friend and owner of the best Twin Cities hardwood flooring company:
Thanks again for your thoughts, tweets updates and tweets!!!!
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Reader Comments (8)
The last one would appeal to small companies trying to get product-in-action shots or streamed training. Small businesses can't afford high-production budgets or Youtube channels, but they would be willing to pay for the video AND someone to manage the Youtube activities as well. Most small business owners lack the equipment to shoot, edit and produce a video.
Additional add-on service would be to offer a integration or Web management service along with the videos: strategy planning for social media, tracking, metrics and hits, and ways to follow up.
Thanks for such excellent feedback, John - that was so very helpful! I'll have to buy you a beverage at #stptweetup next week to show my appreciation. Hope to see you there.
The vacation videos could be marketed to folks who want to compile their vacation footage in a fun and unique way to share those memories with friends and family. Definitely more entertaining than a slideshow.
Agree with John's thoughts about small businesses on a budget. Having worked with several local video production companies, these videos are on par, if not above, the local market. And those folks aren't doing it for cheap, either.
My only thought is that videos were a little slow-moving for me. But take that with a grain of salt given the subject matter. :)
Overall - yes, marketable.
Matt and Meghan, thanks so much for your feedback. Em and I are just fascinated by the responses.
Emily's got some talent right there, I like the 4th of July one. Any other Emily vids we could see?
I agree, namron. Emily is one talented young woman. :)
You can see more of her work by checking out her Youtube channel here.
Hi Josh,
Me too I love the 4th of July video. It has a lot of fun. I had my wide smile as I am watching the video.
I like your strategy in doing an internet marketing through blogging. Me and friends are trying blogging to get ranked in search engines also that's why I've come up with the idea to create a analysis report to help me, my friends and other people to get their SEO correct, if it is something valuable to them.
Here in http://www.website-seo-reports.com, anyone can order the first one free report on their blog or webpage.
More Power to you and to Emily.
Peter