How to Integrate Squarespace and Drip (and Turn Your Website Into A Marketing Automation Machine)

Do you want to do do more than just simple email marketing with the leads and contacts you gather on your Squarespace website? I don't blame you.

In this tutorial, we'll show you how to integrate Squarespace with Drip, the world's easiest and most powerful marketing automation platform.

drip-workflow.jpg

Get Drip for Free

Automate Your Marketing for Free.

Before We start, Why Integrate Squarespace with Drip?

The easy answer is two-fold:

  1. Time
  2. Money

Unpacking that a little more, marketing automation tools like Drip are a great way to automate manual tasks that sap the already limited time we have to dedicate to our marketing.

And unlike basic email marketing tools like Mailchimp, which have recently included some piecemeal automation features, Drip is among the class of tools that make all sorts of things easier and faster.

Why kind of things?

At the building block level, you can created completely automated workflows filled with emails, decisions, forks, delays, one-off emails, purchase notifications and more. 

These features help you save time by completely automating the process of sending campaigns, assisting sales teams, qualifying leads, fulfilling orders, and much, much more.

What you'll need to integrate Squarespace with Drip

Squarespace doesn't yet integrate with Drip natively, but that shouldn't stop you from being able to experience all of those sweet, sweet automation benefits.

To integrate Squarespace with Drip, you'll need the following tools:

Once you've created these accounts, which are all free on top of your existing Squarespace subscription, you can proceed to the next section of our guide, which will walk you through exactly how to integrate Squarespace with Drip.

Let's get started on saving you time and making you more money!

Step 1: Connect a Squarespace Form to A Google Sheet

The first thing we'll need to do is to get new submissions from your Squarespace forms out of Squarespace using one of the three supported methods:

  1. Email
  2. Google Sheets
  3. Mailchimp

Our method for integrating Squarespace and Drip involves Google Sheets.

Find the form in Squarespace that you want to send to Drip.

Next, navigate to the Storage tab within the Edit Form interface.

Enter the name of the Google Sheet you want to send new form submissions to. Squarespace will automatically create a new Google Sheet if you enter a name of a document that doesn't yet exist.

The name of the Google Sheet document we're looking for is: Contact Big Picture Web.

The name of the Google Sheet document we're looking for is: Contact Big Picture Web.

Save your changes and you're done with step one. Easy, right?

Step 2: Connecting Your Google Sheet with Zapier

The next step involves getting new contacts/leads/entries in your Google Sheet over to Drip. 

In order to do this, we're going to enlist one of the most helpful tools on the entire planet for marketers, Zapier. 

Imagine you have data or information about a person in one tool (e.g., Google Sheets) and you wanted to send that information to another tool (e.g., Drip).

Zapier is like a switchboard operator for your different marketing tools.

In this next step. You'll see how to get information from that Google Sheet into Zapier.

Assuming you've created a Google Sheet and a Zapier account, head to the Zapier directory and search for both Google Sheets and Drip.

Search for Google Sheets and Drip in the Zapier Explore directory.

Search for Google Sheets and Drip in the Zapier Explore directory.

Look for the Zap—this is what Zapier calls an automation rule—called "Create or update Drip subscriber from new row in Google Sheets".

Once you've found it, click on "Use this Zap."

Follow the simple steps in the wizard to connect to a Google Account and select the sheet you want to sync with Squarespace.

You've just completed the second step of our tutorial. High five!

Step 3: Connecting Zapier With Your Drip Account

The last step of our simple little process is to complete our Zapier rule setup to connect it with your Drip account.

Follow the prompts from Zapier to go through the different authentication requests to connect your Drip/Squarespace/Zapier accounts together.

If you get stuck at any point, refer to the video above. There are a lot of clicks, but they're easy clicks, so we should be OK.

At some point, you'll be faced with this screen, which will ask you how you want to map fields from your Squarespace form into Drip.

drip-squarespace-zapier-mapping.jpg

We recommend doing at least these three things:

  1. Mapping an Email Address is required. Select the appropriate field from your Google Sheet to designate the field for the Drip Email Address field.
  2. Select the advanced options link to set addition custom fields in Drip. Take note of the conventions suggested in the video above.
  3. Tag new submissions of a Squarespace form uniquely. For example, we're tagging people with a contact-us tag when the form is filled out on our Contact page

Once you've gone through the wizard on the Zapier website, you'll get a confirmation that your Zap is active and that all your new form submissions on your Squarespace website are headed to Drip.

Excellent! Except, let's test it out to make sure it works.

Testing Out Your New Drip and Squarespace Integration

Once you've completed all of these steps, you should be able to test things out by sending a test submission through your Squarespace form.

Wait about five minutes—the minimum time between you Zapier Zap—and then check to see that the subscriber has been added to Drip.

Validate that your new Zap is working by examining your new contacts in Drip.

Validate that your new Zap is working by examining your new contacts in Drip.

If everything looks like you'd expect, then you're all set.

Drip and Squarespace are now tied at the hip, affording you untold marketing automation capabilities above-and-beyond what you can do with the default form capture options Squarespace offers.

Squarespace and Drip are Integrated. Now What?

Once you've integrated Squarespace and Drip, the next step is to automate all the different parts of your marketing using Drip's marketing automation capabilities. 

We'll be posting a lot more in the future about what are the highest revenue opportunities in marketing automation and how you can experience them as a Squarespace website owner.

In the meantime, let us know in the comments or in social media whether this tutorial was helpful and if it's something you end up using to make more money online.

Until then, have a great day! 

5 Reasons Why You Need a Personal Branding Website Now

A personal branding website opens your brand to the world.

A personal branding website opens your brand to the world.

Your personal brand serves a variety of purposes. When done right, it does the work for you by representing your values and mission. It serves as an introduction and first impression to new acquaintances. Because a brand can serve as a testimonial to your character, it can also help you achieve professional goals. If you ever find yourself out of work, a personal brand can be leveraged to demonstrate your abilities, drive, and commitment.

The perfect accompaniment to your personal brand is a website dedicated to it. A website is not only essential to your brand, but it is also essential to your professional wellbeing. Recents posts by The Muse and YouTern discussed the advantages of having a personal branding website. Here’s why you need one:

1. It lets you flex your tech muscle

Just having a website can say a lot about you. It shows your dedication – after all, there’s a big difference between saying and doing something. It also shows your knack for technology, a highly desirable quality in any field. Even if your website was easily created on a platform such as Squarespace and you know little about making a website, no one has to know. A website for your personal brand is in itself impressive.

2. Everything’s under your control

Having a website also puts the control of your brand back in your hands. While you can only do so much on social media sites like Twitter or LinkedIn, a website allows for customization, and more importantly, the space to display exactly what you want to show about yourself. As The Muse put it, a website allows you to show what you’ve done and what you want to accomplish, unlike a resume that just shows who you are.

3. It houses your content

Creating content not only benefits your website through search engine optimization, but it also allows you to demonstrate your expertise on a visible platform. No matter what form of content you create – whether that’s a blog, vlog, podcasts, etc. – do not underestimate it’s value for your website. This essential component for a personal branding website not only allows you to demonstrate your expertise, but it also allows you to engage with others in your field. Content is a great key to networking, though it’s a two-way street. Engage with content from others in the community to network and get your brand out there.

4. It’s all about you

The great thing about a personal branding website is that it’s all about you and your brand! You can customize the design to exude your personality and professionalism. Your own website gives you the space to elaborate on your personal narrative and branding mission statement. Instead of telling what you’ve done, you can show what you’ve done through a portfolio, work samples, and testimonials, suggests YouTern. Keeping the “personal” in a personal brand demonstrates authenticity and shows visitors to your website exactly what they’re going to get. People like seeing a face behind the name.

A personal branding website demonstrates your drive, shows off your portfolio, and makes you look tech savvy.

A personal branding website demonstrates your drive, shows off your portfolio, and makes you look tech savvy.

5. It sets you apart

Employment is never permanent. If you ever do find yourself out of work, switching careers, or even vying for a promotion, a website may be the key to getting exactly what you want. Instead of having just another resume in the stack, include your website in a job search to set yourself apart from other applicants. Do not underestimate the importance of the visual – a nicely crafted website can catch the right sort of attention and will let you stand out from the crowd. It will let you elaborate all you want and can provide much more information about you, your brand, and your experience than you’d ever fit on a resume. Plus, with many recruiters scouring the web, it may bring opportunities straight to you.

Ready to take your personal brand to the next level with your own website? Give Squarespace a try. They make it easy to set up a professional and aesthetic website with little to no knowledge. Squarespace is an award-winning platform that allows anyone to build an elegant and operational website. With 24/7 support, a domain in your own name, and built-in search engine optimization and Google Analytics compatibility, Squarespace is your go-to for an impressive personal branding website!